Microsoft: Xbox
Microsoft has a pretty solid track record of introducing a new device or system, which fails miserably, and then coming back a year or two later with an improved system, and dominates the market with it (latest would be Pocket PC, I love mine, palm blows). So I would not be surprised if the Xbox wasn't the best system on the market, but I also have a feeling that it's only phase one. Perhaps the next one will be the .net box, and it'll try to sell us crappy Microsoft services while we play it, haha. Verily Microsoft will succeed in the market, just not on the first attempt if Adam's observations prove true.