Big Boy Productions: Reloaded

Wednesday, August 29, 2001

Stupid Hy-Vee Ads
Over the months of working at Hy-Vee, I've heard my fair share of stupid ads that play over the sound system at Hy-Vee. All the cheese island ones sound identical, and the other ones you just don't pay attention to. There's been some that tried to incorporate humor or something, but they just fall flat.

An ad that started playing today, however, takes the cake.

It's Jim Baldwin, Manager of Store Operations, and Raphael, the Hy-Vee's Kitchen manager having a discussion. Raphael, however, does a fairly wretched imitation of Rodney Dangerfield. The dialog is something like this:

Jim: Hey Rodney, are there any good deals at Hy-Vee's Kitchen this week?
Rodney: Heyyy, Jim. There sure are. You can get a main entree, two sides, a dinner roll with butter, and a drink all for $5.49. You can get an 8 piece chicken pack for dinner for $14.97.
Jim: Wow Rodney, those sound like some respectable prices.
Rodney: They sure are. I get no respect. I have to go to Hy-Vee's Kitchen to get respect.

AWFUL. It was so embarrasing the Shift Manager (Megan Kalamaja) would actually hold down the button the intercom (and not talk into it) to block it out later in the night. Yes, it's THAT BAD. I don't know if it'll still be playing tomorrow, but try to go into Hy-Vee for at least twenty minutes and if it's still on, you'll hear it.

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