Blizzard Entertainment refuses to set deadlines. They release games "when it's done". That's fine. Sega took out ads in game magazines as early as the June issue of EGM and their webpage listed 8/1/01 as the release date as far back as E3 (mid-May). That's a public deadline, which was already upsetting to me to begin with. I felt that August was late and it sucked, but I was going to deal with it. Now as it stands, we're going to get this game one week before school starts. That's two weeks after a public deadline and is unacceptable. Imagine what would've happened if Tim Burton announced two days before Planet of the Apes was to be released that they were going to push it back one week. Then on the day before the new date, he pushed it back again. People would've been outraged (and rightly so, considering POTA advertised that specific date for months), and I feel this is the same situation here. If you announce a date, keep it.